With the strategy in business expansion, strengthening of competiveness in integration and expansion of product distribution channel, Kinh Do cooperated with Saigon Coop to sign in strategic cooperation.

This was the big turning point for Kinh Do and Saigon Co.op to expand the scale and competitiveness in the condition of opening of local retail market, and improvement of activity quality, as well as confirmation of Kinh Do’s role as Vietnam’s leading confectionery manufacturer and the role of Saigon Co.op as the largest retailer.

In this agreement, Saigon Co.op and Kinh Do cooperated to offer new products to customers with priority given to the displace, promotion program mentioned on the shopping handbook of Saigon Co.op, reasonable price policy and timely supply of commodities in required quantity and quality. Sales and marketing supporting programs were considered and accompanied. In addition, both parties would cooperate to develop specific brand, maximize the presence of Kinh Do, enhance the product proliferation, and attract interest from consumers.

Moreover, both parties would share information about business such as development strategy, consumption trends, revenue, product ratio and inventory in the distribution center, and especially commitment of environmental protection.

Kinh Do with active and creative staffs was changing its way of thinking and practice, the handling of renovating ideas to bring Kinh Do to conquer a new height. Therefore, the cooperation with Saigon Co.op would be the top priority to search for cooperation with partners to expand the distribution system, facilitating the optimal market development and delivering the best service to consumers nationwide to realize the objectives set by Kinh Do’s management board.