The end of last May, at the Opera-house in Hanoi, Minister of Industry and Commerce granted the Symbol of National Trademark of year 2010 for 43 enterprises. Kinh Do Corporation had honor to be elected for the consecutive second time to participate in this nationwide prestigious program.
National Trademark is the only program presided by Vietnam Government in order to popularize the country images. The main purpose of this program is via the trademarks of products to build up contemporary images of Vietnam to improve the competitive capacity of Vietnamese product trademarks on both domestic and international markets.
It’s the first time in 2008 the program selected 30 enterprises having leading product trademarks in Vietnam satisfying the values: “Quality- Reform- Creation- Leading capacity”. During the past two years, these trademarks have been accompanying with the National Trademark Program and have obtained certain achievements. Enterprises participating in this Program have reformed, grown from 15% upward; especially some enterprises have grown over 121% during this period.
At second time in May, 2010, there were over 2000 enterprises directly registered for participating in this activity or introduced through branches and industries. The organization board carried out examination, approval and selected 43 leading enterprises having high growth rate, meeting the standards for participating in the program of “National Trademark” 2010, in which there were 16 new enterprises and 27 enterprises had been selected during the program of “National Trademark” in year 2008.
In Chains of activities of the program “National Trademark” 2010 recently, Kinh Do and other enterprises had a meeting with leaders of the Government and reported on the implementation results of the program “National Trademark”. At this meeting, the Deputy Prime Minister Nguyen Thien Nhan emphasized that: it’s not enough for the world to get to know about Vietnam values only through figures of the State and of the enterprises. It’s needed to have joint efforts from authorities, organizations, citizens in building and popularizing. The Deputy Prime Minister also proposed the Ministry of Industry and Commerce and Ministry of Information and Communications to study and build up a communication program for supporting enterprises in promoting their propaganda on trademarks to overseas countries in an efficient way under many forms.
In addition, during mid of the last June in Hanoi, Commercial Promotion General Department organized a seminar on “Joint Effort for Building up the National Trademark” with participation of many branches, leaders of the Government and representatives from 43 enterprises participating in the program.
The honor of being selected for the consecutive second time as “National Trademark” once again has determined the prestige and above all is the recognition, high appreciation from the Government for the continuous development along with great contribution of Kinh Do to the economy of the country and to the social community. Be proud as “National Trademark”, the collective of staff team of Kinh Do have strong determination to try their best, steady uphold more and more the achievements obtained for development and for sustainable development of Kinh Do.