DISTRIBUTION SYSTEM
SALES AND DISTRIBUTION SYSTEM SECOND TO NONE IN VIETNAM IN Food , Ice cream and dairy products, Beverages
2010 was a pivotal year in Kinh Do’s restructuring to build a professional distribution system capable of reaching broadly and efficiently, enabling robust growth and catapulting Kinh Do to new heights. To date, Kinh Do’s distribution system has been very convincing in its transformation, incorporating 200 best distributors, servicing 120,000 retail outlets, 30,000 ice-cream and dairy products retailers, 30 Kinh Do Bakery stores, etc. across the county, with 1,300-strong sales force as of December 2010. Kinh Do is ranked among top companies with the best distribution system in Vietnam.
LEADING DISTRIBUTION CAPABILITY IN VIETNAM
120.000
Food retail outlets
1.800
Salesmen nationwide
30.000
Ice-cream and dairy products outlets
100.000
Beverages retail outlets