DISTRIBUTION SYSTEM

20 May, 2010

DISTRIBUTION SYSTEM

SALES AND DISTRIBUTION SYSTEM SECOND TO NONE IN VIETNAM IN Food , Ice cream and dairy products, Beverages

2010 was a pivotal year in Kinh Do’s restructuring to build a professional distribution system capable of reaching broadly and efficiently, enabling robust growth and catapulting Kinh Do to new heights. To date, Kinh Do’s distribution system has been very convincing in its transformation, incorporating 200 best distributors, servicing 120,000 retail outlets, 30,000 ice-cream and dairy products retailers, 30 Kinh Do Bakery stores, etc. across the county, with 1,300-strong sales force as of December 2010. Kinh Do is ranked among top companies with the best distribution system in Vietnam.

LEADING DISTRIBUTION CAPABILITY IN VIETNAM

120.000  Food retail outlets

 

1.800  Salesmen nationwide

 

30.000  Ice-cream and dairy products outlets

 

100.000  Beverages retail outlets